Business report Research Paper Example | Topics and Well Written Essays - 1750 words

Business report - Research Paper Example Business report In the present day scenario, the hospitality, leisure and tourism industry of the world is experiencing immense growth owing to augmenting demand from the customers towards the facilities served by this particular industry. The industry is precisely explained as one of the major service industries that offer wide range of services like lodging, restaurant facilities, theme park benefits and transportation facilities among others, to a wide range of customers. Correspondingly, maintaining high level of integrity and delivering due significance towards the level of employee commitment is also crucial in order to obtain overall business efficiency. 1.0. Background Considering the chances witnessed in the modern era, it can be argued that the immense growth of the hospitality and the tourism industry has been stimulated largely due to the increasing number of people getting attracted towards the wide range of services offered by the participating companies. Notably, maint aining a balance between the quality and quantity of services in the hospitality industry often raise to be a noteworthy challenge, which in turn requires effective organisational leadership practices. Implementation of this particular approach is often argued as an important aspect for the long term sustainability of the industry (Laws, 2004). Aim of the Report. The aim of this report will to evaluate the importance of customer service in the hospitality, leisure and tourism industry around the world and the corresponding components that tend to influence the strategic effectives of its practices in this regard. Accordingly, the paper will recommended for the future approach that the participant companies should undertake with regard to providing effective and integrated customer services in this particular industry. 2.0. Discussion Customers are widely considered as the key attribute of any form of business, especially in the present day context, where the performance of the busin ess is entirely dependent on the behaviour of the customers. However, the importance of customers in the hospitality, leisure and tourism industry resides to a higher level owing to the fact that it is a service industry and also due to the reason that customer retention by ensuring maximum customer satisfaction is the key to sustainability in the industry structure. Providing services to the customers and that too in an efficient and dedicated manner is the core success factor for companies operating in this particular industry in today’s contemporary setting (Leland & Bailey, 2006). Customer Services. As described in the above section of the report, customers are the primary driving force in hospitality business in today’s contemporary world. According to the study of Leland & Bailey (2006), customer service is regarded to be a particular approach taken with the intention to ensure better customer satisfaction through effective and integrated service based business o perations. In precise, it is the assistance or the advice any business provides to its targeted customers on the purchase of services offered. Although the mechanism is not limited to the hospitality industry, it shall not be pious to state that the approach has its maximum significance in this particular